Following Trump’s threats to seize Danish territory Greenland, European consumers are retaliating against the United States. Consequently, two smartphone apps that provide a means of identifying whether goods are manufactured in the United States and then recommend local substitutes have risen to the top of the Danish App Store in recent days.
With a dramatic increase in downloads for mobile applications that identify US-made products and recommend local alternatives, the response has taken a very digital turn.
Two apps, NonUSA and Made O’Meter, have quickly risen into the top 10 of the Danish App Store in recent days, according to fresh data from market research firm Appfigures. Both Greenland and Denmark are served by the Danish App Store and Google Play, respectively.
The increase in downloads coincides with a grassroots boycott of American-made goods by Danish consumers, who have also cancelled their trips to the United States and stopped using streaming services like Netflix.
Users in Greenland and Denmark can access the Danish App Store, and Google Play has shown comparable ranks. On Wednesday, the top app was NonUSA, an iOS app designed specifically to encourage boycotts of American goods.
It was ranked 441st just a few days prior, but on Tuesday it shot up to sixth and eventually to the top. When feasible, the app suggests Danish or regional substitutes and lets users scan product barcodes to find out where products are manufactured.
Denmark is not the only country where the app is popular. Denmark, Norway, Sweden, and Iceland are currently its top markets, indicating a more comprehensive Nordic response as opposed to a strictly national one.
There has also been a resurgence of interest in Made O’Meter, which is accessible on both iOS and Android. It has risen to fifth place on the Danish App Store despite having a lower overall presence.
According to Appfigures, the total number of downloads across NonUSA on iOS and Made O’Meter on both iOS and Android has increased by 867% in the last week when compared to the preceding seven days.
The increase coincides with stories of a grassroots consumer boycott in Denmark, where some citizens have canceled US holidays and are reevaluating their subscriptions to US streaming services like Netflix.
The movement seems to be more driven by individual consumer choices that are amplified through social media and app discovery than by coordinated efforts.
However, it’s important to keep in mind the size of Denmark’s app industry. Approximately 200,000 apps are downloaded daily from Denmark’s iOS App Store, according to Appfigures.
A few thousand more downloads may be sufficient to drive an app into the top rankings in such a tiny market. It’s interesting to note that a number of US-based apps, such as ChatGPT, Microsoft Authenticator, and the shopping app Shop, continue to rank highly in Denmark’s charts despite the boycott movement.
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There are also a lot of local apps, like the travel agency Rejsekort, which may indicate changes in travel schedules. In comparison to the previous week, the average daily downloads for NonUSA for iOS, Made O’Meter for iOS, and Made O’Meter for Google Play have climbed by 867% (or around 9.7x) over the last seven days.
